'LinkedIn Workshops for Professionals'

First Event: Wednesday, 04 Jun 2014 Final Event: Wednesday, 18 Jun 2014 Location: The Holiday Inn - Maidenhead, Manor Lane, Maidenhead, Berkshire, SL6 2RA Member cost: £90 (including VAT) Non-member cost: £114 (including VAT)

A Series of 3 x 2-hour evening sessions presented by Steve Mills – The ‘Prudent Marketer’

All the members of the CIArb branch committee are IT savvy and we all have LinkedIn, but none of us is realising its potential because we do not understand its power and how it can used to grow our businesses. There are now over 275 million businesses on LinkedIn, with 15 million in the UK and 2.5 million in the Thames Valley.

The fact is that social media is changing the way in which the world communicates and LinkedIn is 'social media for business'. It is the 21st Century networking and 'world of mouth marketing' tool.

If you are like us, or if you just want to improve the knowledge you have already got, then this practical series of LinkedIn Workshops is for you. They are designed for professionals who are IT users but are ‘non-techy’ and will teach you how to:-.

• Grow your database on LinkedIn through effective list building
• Using the power of LinkedIn to get on to the first page on Google
• Link to your target market and other relevant people
• Set up your personal profile
• Set up your company profile and upload all your products & services
• Get to No1 on one specific key word/phrase
• Using LinkedIn PPC advertising to drive highly targeted traffic to your website
• Use groups to grow your business and to contact 100,000′s of targeted business people
• Communicate your message and get people to pick up the phone, or visit your website through effective posts
• Build an effective profile page
• Market your events, or find events you might like to attend
• Keep in touch in order to build business relationships
• Getting recommended by lots of people

Cost: Members £ 75 + VAT, Non-Members £95 + VAT
Location: Holiday Inn, Maidenhead
Dates: Wednesdays 4th, 11th & 18th June 2014
Time: 6.30 – 8.30pm

About Steve Mills

Steve Mills was previously a table tennis champion. When he retired from international sport he worked as a marketing manager and helped a couple of businesses grow from start-up to over £3 million turnover in just a few years. This made him realise he had a talent, not only for table tennis, but for marketing.

Steve also realised that the world can be unsporting. The player that has the edge gets all the rewards. The difference between winning and losing in a sport may be a single point. In business, a prospect types a key word into Google looking for a specific service and selects maybe three websites to take a look at. Only one company gets the order! The ones who finish second and third get nothing – not even a silver or bronze medal. Harsh, but true!

Over the past 17 years Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Steve is now known as The‘Prudent Marketer’.Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring on LinkedIn.

About The Workshops

The Workshops will cover the following topics and programme:-

Week 1

• Why LinkedIn?
• Your LinkedIn Strategy
• Setting up an effective personal profile
• Setting up a professional profile and uploading your services
• Building your LinkedIn database

Week 2

• Winning business from your contacts
• Maximising groups
• Getting recommended
• Social media integration

Week 3

• PPC Advertising
• Becoming a paid for member
• Search engine optimisation
• Getting found and using the advanced search
• The people who have visited your page